General Contractor Tips: How to get more leads and better clients!

We get asked the recurring question quite often... "But Max, HOW do I get more leads and better clients?" 🤔

Here are 3 ways to increase your lead generation and attract the type of clients YOU want to work with:

1. Deconstruct The Wall of Distrust With Clients!

Even though you may present yourself as well-groomed and pleasant, earning the trust of clients might not come instantaneously. However, by employing empathy and taking the time to understand what truly matters to the client, you can bridge that trust gap and establish a strong rapport. By immersing yourself in the client's perspective and making their priorities your own, you can demonstrate a genuine commitment to their needs and build a foundation of trust.

Appearances alone, such as looking good and smelling good, may create a positive initial impression, but trust goes beyond surface-level aesthetics. It is fostered through genuine understanding and a deep connection with the client's values, goals, and concerns. By practicing empathy, you can delve into their world, listening actively and seeking to comprehend their unique circumstances, challenges, and desires.

2. Qualify Your Clients!

Defining your Preferred Client Profile is crucial to ensure that you invest your time and energy wisely, focusing on clients who align with your values, work style, and overall professional satisfaction. Why would you waste valuable resources quoting for a client you know you will dislike working with? By establishing a clear understanding of your ideal clients, you can strategically target those who will bring you fulfillment, enhance your productivity, and foster positive working relationships.

Creating a Preferred Client Profile involves carefully considering the characteristics, traits, and qualities that you appreciate and thrive on in a client relationship. This may include factors such as shared values, communication styles, project scope, budget alignment, or industry focus. By defining these parameters, you can proactively filter potential clients and direct your efforts toward those who are more likely to bring out the best in you and vice versa.

3. Systemize your sales process

If you neglect to establish a documented sales process, you inadvertently relinquish control and place all the power in the hands of the client. However, by developing a comprehensive checklist for your sales process, you can regain control, streamline your efforts, and alleviate the burden on your memory.

Having a documented sales process empowers you to navigate client engagement with confidence and purpose. It serves as a roadmap, ensuring that you cover all necessary steps and considerations throughout the sales journey. By following a structured checklist, you can approach each interaction with clarity, consistency, and professionalism.

This checklist becomes a valuable tool that helps you stay organized, maintain focus, and effectively manage your sales pipeline. It outlines key milestones, tasks, and best practices that have proven successful in your sales efforts. By adhering to this process, you reduce the risk of missing crucial steps or important client information, ensuring a smoother and more efficient sales experience.

Moreover, a documented sales process frees you from relying solely on your memory. Sales interactions can be fast-paced and complex, involving numerous details and client-specific information. By having a well-documented checklist, you can refer to it at each stage, mitigating the risk of overlooking essential elements and providing consistent, high-quality service to clients.

- The Business for Builders Team

P.S. Many General Contractors are overwhelmed when it comes to building checklists and systems for their business... We get it!

Check out the BUSINESS FOR BUILDERS VIP GROUP for recourses you can implement into your business!