
BUILD YOUR DREAM TEAM OF SMITH & SON’S GC’s & HELP THEM SUCCEED
WIN WIN!!!
Unlocking Success for General Contractors with Smith & Sons
Many small business owners, particularly in the construction industry, face challenges they don’t even realize.
As Michael Gerber, author of The E-Myth Revisited, explains, most small business owners spend 70% of their time as technicians (doing the work), 20% as managers (organizing the work), and only 10% as entrepreneurs (growing the business).
This imbalance traps skilled general contractors in a cycle of overwork, missed opportunities, and stalled growth—preventing them from realizing their business’s full potential. A necessary read for all business owners.
As a Smith & Sons Master Franchisee, you’ll play a pivotal role as an executive business coach, working beside these contractors to provide the critical business systems, support, and mentorship they need. But you won’t be navigating this alone.
You’ll be directly mentored by Max Peterson, President & CEO and Managing Partner of Smith & Sons Canada Inc..
With 35 years of experience in the residential construction industry—starting as a carpentry apprentice, then operating a successful carpentry contracting company, gaining certifications and qualifications to become a licensed, residential building company owner, and more recently becoming a Certified Business Coach—Max will guide you every step of the way.
Smith & Sons proven franchise model, paired with Max’s hands-on mentorship, empowers Master Franchisees to help contractors transition from “working in the business” to “working on the business.”
Together, you’ll transform their operations, profitability, and work-life balance—while building your own thriving business as a leader in this growing network.
Unleash Your Entrepreneurial & Leadership Potential With Smith & Sons…
A Master Franchise Business, A Unique Opportunity
Welcome to the world of Smith & Sons, a pioneering franchise brand that offers an exciting Master Franchise business opportunity to ambitious entrepreneurs like you.
At Smith & Sons, we are a team of seasoned senior business executives, dedicated to coaching and empowering entrepreneurial business owners and their teams.
With our unrivaled expertise, we guide contractors in building high-performance building companies, setting the stage for unparalleled success in the ever-thriving construction industry.
Smith & Sons exist to help general contractors succeed.
Would you like to be a part of this mission?
A Smith & Sons Master Franchise is exclusively for business leaders who want to help entrepreneurial general contractors and their teams improve their business operations, talent management, and financial results.
Smith & Sons Master Franchisees, Executive Business Coaches, work on eliminating the confusion experienced by general contractors using proven processes, tools, and done-for-you systems.
90+ Smith & Sons Franchisees in three countries is a very strong testament to the fact that the ’Smithy Way’ is making a real difference in the business and personal lives of general contractors…
Why Choose A Smith & Sons Master Franchise?
Proven Track Record: With a rich history spanning decades, Smith & Sons has a proven track record of transforming ordinary contractors into exceptional business leaders. Our time-tested strategies and industry insights are tailored to help you outperform competitors and thrive in a competitive market.
Expert Coaching: Our team of highly accomplished senior business executives will personally mentor you and your team, imparting invaluable knowledge and experience to enhance your business acumen. Through one-on-one coaching sessions, we will identify growth opportunities and create a roadmap for your success.
High-Performance Building Companies: As experts in the construction sector, we understand the intricacies of building high-performance companies. From effective project management and streamlined operations to optimized sales and marketing techniques, we'll equip you with the tools to achieve sustainable growth.
Lucrative Market Potential: The construction industry is witnessing a surge in demand, offering immense potential for business expansion. With our Content Marketing, Social Media and SEO-optimized strategies, your Smith & Sons Master Franchise will be perfectly positioned to capture the attention of potential customers and dominate search engine rankings, ensuring a steady stream of leads and conversions.
Comprehensive Support: At Smith & Sons, we prioritize your success. Our support system encompasses comprehensive training, ongoing marketing assistance, and cutting-edge technological solutions to streamline your operations and bolster brand visibility.
Collaborative Network: As a Master Franchisee, you'll be part of a collaborative network of like-minded entrepreneurs. Benefit from shared knowledge, industry best practices, and collective growth, further elevating your competitive advantage.
Why Invest Now?
OPPORTUNITY: With the construction industry experiencing unprecedented growth, now is the opportune time to seize the Smith & Sons Master Franchise opportunity.
As Branding, Digital Media Marketing and SEO experts, we ensure that your online presence shines, garnering high-quality organic traffic and generating valuable leads.
This edge empowers you to establish a dominant presence in your local market, enabling your Master Franchise to flourish rapidly.
STRATEGIC PARTNERSHIP: Don't miss the chance to partner with Smith & Sons – the leading Master Franchise brand that takes pride in building successful businesses.
Unleash your entrepreneurial potential and join us in reshaping the construction industry one high-performance building company at a time.
PURPOSE: Invest in a Smith & Sons Master Franchise today and embark on an enriching journey of success, growth, and fulfillment. Get in touch with our team to explore this exceptional business opportunity now!
Area Revenue Potential:
How Big Is The Opportunity!?
According to the Canadian Homes Builders Association, the residential construction industry in Canada in 2022 was worth $211.3 Billion:
Home Renovations & Repairs was worth $127.1 Billion in the year 2022
In the same period, New Home Construction was worth $84.1 Billion
What Master Franchise Areas Are Available?
Vancouver/ Lower Mainland (including Hope, Squamish & Whistler)
Vancouver Island
British Columbia: Interior/ Regional
Alberta North
Alberta South
Saskatchewan
Manitoba
Ontario South (Toronto/ Mississauga/ Hamilton)
Ontario North/ Regional (Ottawa/ Kingston/ Oshawa/ Barrie)
Maritimes (New Brunswick, Prince Edward Island, Nova Scotia, Newfoundland & Labrador)
Empowering Success: Coaching for Smith & Sons Master Franchise Unrivaled Growth
At Smith & Sons, we take great pride in our commitment to nurturing the success of our Master Franchisees. As expert coaches and mentors, we provide a structured and strategic approach to training, empowering our Master Franchisees to flourish in their businesses.
Our systemized and measured approach to business coaching ensures that Smith & Sons Master Franchisees are well-equipped to develop their businesses and provide exceptional training to franchised general contractors.
What does a
Smith & Sons
Master Franchisee Do?
A Master Franchise (MF), whose role is very much that of an Executive Business Coach, plays a crucial role in the Smith & Sons growth and expansion efforts.
Their primary responsibility is to develop and implement strategies to recruit, coach and mentor general contractors, and ultimately drive revenue, profitability and growth for the organization.
Here's a breakdown of what a Smith & Sons Master Franchise does in leading their franchisee group to success:
Market Research and Analysis: A Master Franchise conducts market research to identify trends, potential customers, and emerging opportunities. They analyze market data, competitor information, and industry trends to inform strategic decisions.
Lead Generation: They will collaborate with Corporate Office for generating leads and building a pipeline of potential clients or customers. This involves identifying prospects, initiating contact, and nurturing relationships.
Sales Strategy Development: A Master Franchise works closely with the Franchisee and their sales and marketing teams to develop sales strategies that align with the company's growth objectives. They set sales targets and create plans to achieve them.
Client Relationship Management: Supporting their Franchisees in building and maintaining relationships with key clients and partners is crucial. A Master Franchise often collaborates with Franchisees to ensure clients are communicated with promptly and professionally and that their needs are met.
Partnerships and Alliances: They explore opportunities for partnerships, collaborations, and alliances that can expand the company's reach or offer complementary products and services.
Service Expansion: A Master Franchise may identify opportunities to diversify Smith & Sons service offerings. They assess the feasibility of area expansion and develop strategies for successful market entry.
Negotiation: They collaborate with Corporate Office in negotiating contracts, agreements, and deals with partners, and vendors to secure beneficial terms and agreements that align with and for the benefit of all Smith & Sons stakeholders.
Strategic Planning: Developing and implementing long-term and short-term strategic plans is a key responsibility. A Master Franchise sets goals, defines action plans, and monitors progress toward achieving them.
Budgeting and Resource Allocation: They are often responsible for budgeting and allocating resources for business development initiatives. This includes determining the budget required for marketing, sales, and partnership efforts.
Reporting and Analytics: A Master Franchise tracks and analyzes the performance of business development initiatives, using data and metrics to assess the success of strategies and make adjustments as needed. Industry software is used for these recurring financial reviews.
Risk Assessment and Mitigation: They evaluate potential risks associated with new ventures or partnerships and develop strategies to mitigate these risks.
Networking: Building and maintaining a strong professional network is crucial for an Executive Business Coach. Attending industry events, conferences, and meetings helps them stay informed and connect with potential clients and partners.
Crisis Management: A Master Franchise may be involved in managing crises or unexpected challenges that affect business development efforts.
Team Leadership and Collaboration: A Master Franchise will lead a group of Franchisees and will collaborate often with Corporate Office regarding sales, marketing, and service development focused on achieving local and national business goals.
Continuous Learning: Keeping up with industry trends, best practices, and emerging technologies is essential for effective business development. A Master Franchise often engages in ongoing learning and professional development. You will meet with Smith & Sons Corporate leadership scheduled twice every month to ensure you’re on track and that you are hitting your targets as you grow your own Master Franchise business.
Summary: A Master Franchisee is a strategic thinker and a key driver of growth, revenue, and profitability for a business.
They are responsible for identifying opportunities, formulating strategies, and executing plans that contribute to the success of each of their franchisees.
Master Franchise Coaching for Success:
Personalized Coaching: Our Master Franchisees receive personalized coaching from seasoned senior business executives. We begin by understanding your unique strengths and challenges, enabling us to create tailored strategies that align with your goals and market dynamics.
Goal-Oriented Training: With a structured approach, our coaching sessions are designed to target specific objectives. Whether it's enhancing leadership skills, optimizing marketing efforts, or improving operational efficiency, our training is laser-focused on achieving measurable outcomes.
Digital Branding & Marketing: At Smith & Sons, our Master Franchisees enjoy a unique advantage – Corporate Office takes charge of all digital marketing endeavors. With a skilled team at the helm, we ensure robust online visibility, generating a steady flow of inquiries and propelling business growth. This comprehensive support empowers our Master Franchisees to focus on what they do best: delivering exceptional coaching and mentoring services to their franchisees while we handle the digital landscape for sustained success.
Strategic Business Development: Our coaching emphasizes a strategic approach to business development. We guide Master Franchisees in identifying and capitalizing on emerging market trends, thus ensuring long-term success in the competitive construction industry.
Training for Franchised General Contractors: As Master Franchisees, and in time, you will be entrusted with training and coaching our franchised general contractors.
We equip you with a comprehensive training program that covers all aspects of the Smith & Sons system including orientation and induction, software, sales systems and techniques, lead management, estimating & quoting, contract administration, recruitment and team building, business development and strategic planning, ensuring consistent quality standards across all locations.
Other Quality Control and Customer Satisfaction initiatives handled by Smith & Sons Corporate Office including Net Promoter Score programs (NPS) and Customer Satisfaction Surveys (CSAT) with the goal being to turn all of our Smith & Sons retail clients into raving fans.
Continuous Support: We understand that the journey to success is ongoing. As such, our coaching extends beyond the initial training phase.
We provide continuous support to Master Franchisees by way of Strategic Planning Meetings every 90 days, monthly reviews and bi-weekly huddles offering guidance and insights as they navigate challenges and capitalize on new opportunities.
Structured Approach to Training and Coaching:
Step-by-Step Curriculum: Our training curriculum follows a step-by-step approach, covering essential topics ranging from business planning and financial management to marketing and customer service. This structured framework ensures a comprehensive understanding of the franchise system.
Performance Metrics: To ensure accountability and progress, Master Franchisees are coached on setting performance metrics and tracking their achievements. This data-driven approach empowers them to make informed decisions and optimize their business strategies continually.
Role Play and Simulations: We employ interactive role plays and simulations during training sessions to enhance learning retention and practical application. This hands-on approach equips Master Franchisees with the confidence to coach their teams effectively.
What’s the best way to figure out if investing in a Smith & Sons Master Franchise business is the best option for you in the long term?
Setup a FREE NO OBLIGATION 30 Minute Information Session with Max Peterson, a Certified Business Coach and the Smith & Sons Remodeling Experts Canada Inc. President & CEO, and Ambitious Founder of Elite Business Advisory.
Max–President & CEO
Smith & Sons Canada Inc.
Certified Business Coach
Business For Builders Podcast Host
What can I expect to cover in an initial meeting with Max?
Our aim is to identify the key competencies, traits, and skills necessary for a Master Franchisee to be successful within the Smith & Sons system.
This will include leadership abilities, business acumen, decision-making skills, communication abilities, emotional intelligence and traits, and personality characteristics that align with the franchise's requirements and culture among others.
These meetings will occur on Zoom and are recorded for training and quality control. You will be furnished with notes from that meeting.

“Who do I turn to and who can I trust to help me scale up my building company ?”
We have seen many general contractors look for answers in using the services of a business coach. Sadly, they are often disappointed as not all business coaches are able to help you develop a high-performance building company.
You need real answers from real experience and real support and this is where a well equipped, well supported and professionally minded person operating as a Smith & Sons Master Franchise comes in.

“Getting world-class support is just one part of building a profitable, sustainable general contracting business.”
To compliment the professional marketing material, a leading online presence, high-visibility social media, project inquiries and project management software provided by Smith & Sons, there are many other systems, tools and resources that are also provided to assist your franchisees in developing a building company safely and securely.

Smith & Sons are experts in coaching general contractors, helping them build a more profitable building company whilst giving them more time to spend doing the things they want to do.
Hear from just one of our successful Franchise owners, talking about how he used the Smith & Sons system, tools, resources and support to bring about early success, success that eluded him whilst operating as an independent general contractor.