How To Survive The Winter As A General Contractor!
What if we told you that the key to maintaining business momentum through winter has nothing to do with what you do in the winter... but rather with the months leading up to it?
A business that prepares for the winter months as they are quickly approaching, will struggle. The key to surviving the winter is preparation!
Here are a few tips for maintaining your momentum through the winter:
Plan Ahead - Strategically!
Strategic planning for the winter involves identifying potential challenges and opportunities that may arise during the winter season and creating a plan to address them.
Here are some steps you can follow to start strategically planning for the winter:
Identify potential challenges: Consider the specific challenges that your construction projects may face during the winter, such as snow and ice, freezing temperatures, or limited daylight.
Develop a plan: Create a plan that addresses the challenges and implements systemization in your business to prevent issues in the future. This plan should include specific actions, such as scheduling projects to avoid the worst weather or providing additional training for employees on how to work safely in cold conditions.
By following these steps, you can create a strategic plan for the winter that helps your business or organization navigate the challenges and opportunities of the season.
Marketing correctly and effectively
If you don't market correctly, it can have several negative consequences for your business.
If your marketing message is not relevant or compelling you may not reach your target audience. This can lead to a waste of resources and a lack of return on investment.
If your marketing message is not effective, it may not generate interest or sales. This can lead to a decrease in revenue and a loss of potential customers.
When your marketing message is misleading, offensive, or irrelevant, it can damage your brand reputation. This can lead to a loss of trust and credibility with your audience. People’s perception of your brand is often more powerful than the truth!
Overall, marketing is an important part of a business, and it is important to advertise correctly to avoid these negative consequences.
Have work scheduled for the winter months!
We always hear, “the spring and summer is when I line up all of my work,” and “All my work happens in the spring and summer,” but the matter of fact is that there is a lot of work that can be done in the winter!
We see General Contractors will prepare for the warmer months throughout winter but once they begin construction in the spring, they forget to keep selling at the highest level so that the business can maintain the same level of cash flow in the winter… it is possible!
We want a business built by design, not default!
- The Business for Builders Team