Do You Ever Feel Like Your Clients Are Lying To You?
Have you ever thought about why clients don't always share the whole truth in their initial communications with a general contractor?
HGTV, local horror stories, and people they know who felt ripped off by a GC are only a FEW reasons why clients feel like they can't trust you.
Just remember, it's not personal, it's out of fear. Clients are just trying to protect themselves and their own bottom line.
Here are 3 Keys to Deconstructing the Client's Wall of Distrust:
1. Show Prospective Clients Value!
Why should you expect clients to trust you if all you give them is one phone call, one site visit, and ask for the business? Would you trust someone you barely know asking for that kind of money?
2. Make sure you are using empathy in your sales
Find out what's important to your client and make it important to you!
Clients want to know they are being heard and understood. This is their home they’re entrusting you with.
3. You need to have a systemized approach to communication…
A systemized approach can help you keep track of communication and ensure that important messages are not missed or overlooked. It can also help improve communication within your team and ensure that everyone is on the same page.
By having a clear and efficient process in place for communication, you can provide a better experience for your customers and build trust and loyalty.
The wall of distrust between you and your client is real!
Keep these points in mind the next time you start to get irritated when you think your clients aren’t telling you the whole truth!
- Business for Builders Team